I value results, people, and continuous learning. My purpose extends beyond content publication... I market using designs based on behavioral research and user experience to align them with both the creator and their consumers.

Marketing content needs to align with core values and be comprehensible to maintain validity. Even products of the highest quality can falter due to inadequate usability. Similarly, even the most captivating marketing endeavors fall short if they don't strike a chord with the intended audience. My methodology prioritizes cultural validation to effectively narrow the gap between values and the audience's viewpoint, ensuring publication validity.

During my master's program, I encountered significant challenges, including minimal mentorship and a lack of support from the university's network. More personally, I was repeatedly denied in the quest to find a mentor, often without any explanation, leaving me to question my path. The support network I had hoped for from my university was notably absent, providing little to no direction when I needed it most.

Through these challenges, I began carving my way to behavior design online, one small opportunity at a time. Without guidance, I was forced to make mistakes in front of everyone, leading me to learn how to manage fires created by digital critics. I also learned the importance of tailoring campaigns with an empathetic approach.

With me, it's not about status, publication count, or the number of pages in your curriculum vitae; it's about the results for you and your consumers.